About

Our Mission

We see a better world with multiple alternatives of zero waste, high-standard packaging solutions.

We exist to create fully sustainable high-performing packaging solutions in a global market with increasing packaging needs.

E6PR TEAM

E6PR is a purpose-driven company committed to catalyzing positive and lasting change within our society. We are dedicated to pioneering zero-waste packaging solutions tailored for diverse indsutries.

At the heart of our operations lie our core competencies: product design, material innovation, and the development of integrated sustainable solutions that foster a circular economy effectively replacing single-use plastic packaging.

Our team comprises individuals from diverse backgrounds, each bringing unique expertise in design, engineering, sustainability and creativity. It is through this diversity that we push innovation and drive progress.

Leveraging these strengths, our aim is to lead the charge in sustainable packaging innovation, paving the way for a brighter future for generations to come

Jorge Reynoso

Co-founder & CEO

20+ years of advisory, principal investing and business building engagements; two former CEO positions and board member in six private companies

BS Civil Engineering | Ibero

MBA | Stanford GSB

Francisco García

Co-founder & COO

Cofounder of Entelequia, environmental packaging pioneer and entrepreneur, designer of E6PR

BS Mechanical Engineering | Tec Monterrey

MS Automotive Engineering | Tec Monterrey

Ricardo Mulás

Co-founder & Sales and General Management

IB analyst Citigroup Global Markets Latam Intern Credit Suisse Mexico

BS Chemical Engineering | Ibero

Gary Visser

Head of Technology Strategy

30+ yrs in Molded Fiber Industry Executive Chairman of International Molded Fiber Association

Founder and former CEO of DFM

Exclusive advisor to E6PR

BS Mechanical Engineering

Gustavo Lauria

We Believers NY

Cofounder of We Believers. One of Advertising Age top 100 creative minds in the world. Titanium & Sustainable Development Goals Jury at Cannes Lions. Chairman of the US Hispanic Creative Circle, recipient of all major advertising awards (Cannes, One Show, D&AD, Sol de Bilbao etc.) Co+inventor of E6PR.

BS Advertising

EBS Advertising

Marco Vega

We Believers NY

Cofounder of We Believers, one of the most renowned creative strategists in the world. Co+inventor of E6PR. Fast Company Most Innovative Idea award, Edison award as well as all major advertising creative awards. Board Member US CMC (Culture Marketing Council), P&G & Mckinsey alumnus.

BS Industrial Engineering

Tec Monterrey

MBA Darden

University of Virginia

Elizabeth Nava

Entelequia

Cofounder of Entelequia, environmental packaging pioneer and entrepreneur

National Entrepreneurship Award Recipient for Top Female Entrepreneur 2018 (INADEM, Mexico Ministry of Economics)

MS Marketing

Tec Monterrey

Founding Story

You're finally on vacation, stepping onto the sandy shore, when suddenly the gentle lapping of the sea is interrupted by something wrapping around your calf. Is it seaweed? A jellyfish? No, it's a six-pack plastic ring!

A similar experience happened to one of E6PR’s (Eco Six Pack Ring) co-founders, which sparked a pivotal question: How can we create an alternative to plastic packaging? With this mission in mind, he approached Juan Francisco García, co-founder and now COO of E6PR. Together, they embarked on a journey to conceptualize and craft a sustainable packaging solution.

After numerous iterations, they achieved a high-performance, biodegradable and compostable solution made from plant fibers. The first prototype debuted at the 2016 Cannes Film Festival, where it garnered acclaim, earning three Cannes Lions awards, including the prestigious Gold Cannes Lion for Product Innovation. The innovation quickly gained traction on the news and social media, underscoring its potential to revolutionize the packaging and beverage industry.

Reflecting on this achievement in an interview with National Geographic, Juan Francisco García remarked, "We realized that we had created not just a product, but an opportunity to transform an entire industry”.

Following a meticulous two-year development process focusing on product performance, scalability, and cost-effectiveness, the official market launch occurred in January 2018 in partnership with Saltwater Brewery, based in Florida, USA.

Since then, a growing demand for E6PR's sustainable Eco-Holders has spurred strategic partnerships with distributors and third-party logistics (3PL) services in the US, Canada, and Ireland. These collaborations ensure timely delivery to customers at competitive prices.

Throughout this journey, E6PR has honed a range of application tools tailored to accommodate various canning speeds, ranging from manual press applicators to fully automated high-speed systems capable of handling up to 2,400 cans per minute.

E6PR remains committed to advancing sustainable packaging solutions for a brighter, eco-friendly future.

Awards

2019 - 1st Place Technology Excellence Awards at Pack Expo

2018 - National Geographic “Planet or Plastic” edition - E6PR featured as a solution that helps reduce plastic

2018 - Cannes Festival Lions for Creative Effectiveness

2017 - World Changing Ideas winner, Fast Company

2017 - One Show Green Pencil 2017 Environmental & Conscious Creative Work

2016 - Innovation, PR & Promo Gold Lion in Cannes Festival

2016 - D&AD White Pencil 2016 - Impact Award

2019 - 1st Place Technology Excellence Awards at Pack Expo

2018 - National Geographic “Planet or Plastic” edition - E6PR featured as a solution that helps reduce plastic

2018 - Cannes Festival Lions for Creative Effectiveness

2017 - World Changing Ideas winner, Fast Company

2017 - One Show Green Pencil 2017 Environmental & Conscious Creative Work

2016 - Innovation, PR & Promo Gold Lion in Cannes Festival

2016 - D&AD White Pencil 2016 - Impact Award

Introducing the first Eco Can-Holder

In 2018, E6PR successfully released the first 100% plastic free, compostable and biodegradable Eco Six Pack Ring to the market.

Today, E6PR is completing multiple development cycles for distinct beverage and food applications.

Media Mentions

Bloomberg - 2023

"Juan Francisco, E6PR’s COO named one of the Top 100 Innovators in Latin America”

Better Choices, Plastic Earth - 2022

"A documentary about how plastic pollution is affecting the earth, and how we can solve it together”

Greensboro NC Government - 2022

"the good news is that there are companies that are working to improve the environmental friendliness of 6-pack rings”

The Beer Connoisseur - 2022

"Sustainability Trends in the Beer Industry”

Future Drinks ExpO - 2022

"Eco-Friendly Packaging Solutions In The Drinks Industry”

Elevation Beer Co. - 2022

"Elevation Beer Co says goodbye to plastic rings”

Mass Brew Bros - 2021

“Craft Brewers Ditching Plastic Can Carriers For Eco-Conscious Options”

SevenFifty Daily - 2021

“Meet the Eco-Packaging Innovations Transforming the Drinks Industry”

StartUs insights - 2021

"Discover 5 Top Beverage Packaging Startups”

Government of Canada - 2021

"Guidance for selecting alternatives to the single-use plastics in the proposed Single-Use Plastics Prohibition Regulation”

BBC - 2020

“Five amazing biodegradable inventions that could potentially replace plastic”

Forbes - 2019

"E6PR Eco Six Pack Rings Are Being Adopted By Craft Breweries”